Why PR?
PR is about what you do, how you interact, what you say and what others say about you. PR is all about reputation and is the catalyst for word of mouth. Reputation of an organisation influences who we buy from, work with and invest in. Reputation is worth safeguarding.
There is often a confusion and misunderstading that PR is just about advertising. Yes, this is an important component, but PR goes beyond this to emcompass many aspects of marketing, promotion, design and communications.
With advertising, you agree a price for space or airtime and you may also pay a price for design/production and booking. The advert will appear in the publication exactly when and how you wish it to appear.
Press releases (one of the main tools of PR) work differently. Instead of paying a publication for “space” and design, you simply pay a professional PR consultant the news item about your organisation to be researched, written and sent to a “media list” of relevant publications, along with a photograph if appropriate.
VPR would advise on suitable or relevant stories and media. Although you can’t dictate exactly when, where and in what form your item will appear, the value of a one off well written press release could bring in more business and opportunities than traditional means of advertising, especially if it’s picked up by several different media titles. There is no extra cost regardless of how many times the item is placed.
“The power of editorial to influence is often greater than advertising because the information is perceived to have impartial endorsement and therefore more credibility.”
Our Services
Communication and Media Relations
- Press launches/conferences
- Press releases
- Community communications
- Media monitoring and evaluation
- Crisis communications
- Speech writing
- Blogging
- Social media
Events
- Campaigning
- Lobbying
- Advocacy
- Exhibitions and displays
Advertising, Website and Design
- Branding
- Graphic Design
- Website Design
- Newsletter publishing